Adidas Joins Sustainability Verification Initiative That Will Audit ‘Green’ Claims

Stockholm-based Software-as-a-Service (SaaS) platform TrusTrace on Monday (March 14) launched TrusTrace Material Traceability & Compliance, which allows for “near real-time traceability at the material level,” according to the company press release.

TrusTrace Material Traceability & Compliance “provides a single source of truth, giving confidence to brands in their compliance journey, as well as supports their own commitments to move to more sustainable portfolios,” the announcement says.

The sustainability verification initiative also “gives brands granular visibility into product sustainability metrics, ensuring compliance with standards and regulations, and enabling streamlined decision-making and tighter integration with suppliers worldwide,” according to the press release.

Sports apparel and footwear brand adidas is one of the first large companies to adopt TrusTrace Material Traceability & Compliance.

“As part of its commitment to sustainability, adidas has worked with TrusTrace to gain more visibility into our complete supply chain down to the materials level,” said Katja Schreiber, senior vice president of sustainability at adidas, in the announcement.

“The information gleaned from TrusTrace Material Traceability & Compliance will help us to create even more transparency of our sustainability efforts,” she said.

Brands will soon be required to base their sustainability claims on “verifiable and precise data,” the announcement says, with pending government regulations set to dictate the terms.

“Brands that want to establish near real-time traceability at the lot level by mapping the movement of raw materials to finished goods, and to automatically calculate the sustainability metrics of those goods, now have a proven solution in TrusTrace Material Traceability & Compliance,” said Shameek Ghosh, CEO of TrusTrace, in the announcement.

TrusTrace Material Traceability & Compliance links purchase orders to production steps, certificates, supplier declarations and quality reports on the TrusTrace platform, which “helps brands manage risk and compliance and allows them to prove sustainability claims with confidence,” said Ghosh.

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