Tulip Introduces Fulfillment Technology For Retailers

Retail cloud-based mobile technology provider Tulip has rolled out its Fulfillment offering to help merchants grow their abilities to manage, monitor and deliver eCommerce orders straight from the store, according to a Wednesday (Feb. 3) announcement.

Stores can provide shoppers with different delivery choices via curbside pickup, reserve online pickup in store, ship from store, and buy online, pickup in store (BOPIS), according to the announcement.

“The ability to fulfill and reserve orders from the store is a key requirement for next-generation retailers,” Tulip CEO Ali Asaria said in the announcement. “This app is a key part of our goal of building an end-to-end platform to empower retailers looking to enable next-generation omnichannel stores.”

Tulip’s Fulfillment provides merchants with different omnichannel fulfillment choices to optimize inventory sell-through and bolster shopper convenience. According to the company, the technology can be smoothly connected with current retail infrastructure and is developed with an “API-first design.”

Moreover, the technology lets store workers handle inventory status and reporting, capture the complete chain of custody and offer multi-carrier shopping support.

To assist merchants in satisfying the demands for new shoppers while adapting to pandemic rules and getting ready for the future of retail, the company is developing new offerings like Appointments, Remote Pay and Video Chat.

Merchants such as Michael Kors, Coach, Kate Spade, Saks Fifth Avenue, David Yurman and Mulberry harness Tulip in their stores, according to the announcement.

If any certainties exist in eCommerce they may boil down to these statements: Contactless is here to stay, and the last mile might always evolve. To that end, Shipt Chief Business Strategy Officer Rina Hurst previously told PYMNTS that merchants and digital platforms need to be ready to meet the consumer where he or she wants to be met — in store, but on the doorstep as well.

And 2020, it should come as no surprise, has moved the retail landscape even more firmly in the direction of platforms and a spectrum of omnichannel choices.