TVPage Social Selling App Integrates With SAP Commerce

TVPage’s Ambassador Storefronts application, which helps salespeople sell online through customized shops, is now available on the SAP App Center digital marketplace, according to a Tuesday (Sept. 15) announcement.

“Consumers today are looking for a guided experience when purchasing products, and hold brands they trust to an extremely high standard,” TVPage CEO and Co-founder Allon Caidar said in the announcement. “Our online storefront and purchasing technology empowers brands with a path to purchase that speaks to today’s consumers, delivering high-value outcomes directly to consumers while increasing sales and customer loyalty, and creating a top-notch customer experience.”

The Ambassador Storefronts offering connects with SAP Commerce Cloud to enable SAP-fueled eCommerce shops to roll out digital ambassador storefronts. Brands that harness the integration can have their sales teams serve in ambassador roles to sell through the web via real-time events, shoppable video and merchandise collections.

The app lets retail salespeople, experts in particular areas, in-the-know shoppers and influencers market merchandise to audiences and sell online. According to the announcement, TVPage lets brands interact with shoppers in a more tailored way throughout online channels with “contactless guided shopping.”

Mark Osborn, VP of strategy and operations for the consumer products industry at SAP, said the app provides brands and merchants with “a new channel to connect with consumers in authentic ways.”

TVPage is a recent graduate of the SAP.iO Foundry Tel Aviv initiative for startups. Its participation in the effort led to its connection with the SAP infrastructure.

The news comes as COVID-19 has bolstered social commerce. A number of social channels, such as Instagram, TikTok and Facebook, have experienced heightened commerce activity as the digital shift gains momentum. Levi’s, in one case, has gone public with its participation in TikTok’s “Shop Now” program, which provides consumers with the option to buy products via TikTok videos. The brand teamed with multiple TikTok influencers to offer tailored denim in this year’s Levi’s Haus Miami activation.