Uptrend Credit Shifts Business Focus to Financial Literacy

Uptrend Credit Solutions is shifting its business focus from credit repair only, and will be offering a wide range of services including financial literacy, credit reporting and credit restoration, according to a Monday (March 28) press release.

In the coming months, Uptrend will launch several financial literacy programs and services aimed at assisting people with credit repair while also extending credit monitoring and educational services.

The company said it will particularly emphasize helping underserved communities, minority populations and those who took a big financial hit from the pandemic.

“When I started this journey, I knew immediately I wanted to do something more than credit repair,” CEO and founder Wes Paul said in the release. “And primarily, that has to do with relationships — financial relationships with credit companies and banks, yes — but also personal relationships with the people involved.

“After I attended a credit conference last year, I was able to begin building the necessary relationships with industry reps and executives to start putting the pieces in place for this business.”

According to the release, Uptrend works to provide a comprehensive credit education to support the financial health of underserved individuals and communities.

Related: Consumers Want, Expect Interconnected Banking and Embedded Finance

“Walking with the friendly Uptrend ambassador, Tiko the Panda, customers can have their credit scores and reports displayed in an easy-to-understand platform that will also help them build credit literacy and work toward generational wealth,” the company said in the release. “Generational wealth is one of the secrets to prolonged financial success, and that starts with good credit.”

Paul said the company stands apart from others in this “saturated industry” since it has “ventured into both sides.”