Today in Data: As Stores Reopen, Customers Seek Personalized eCommerce

Today in data, as retailers report higher in-store sales, consumers say they prefer tailored online shopping experiences.

Data

$1.05B: First quarter sales by Urban Outfitters, which reports a dip in eCommerce shopping and a rise in in-store traffic

9%: Drop in eCommerce sales from 2021 reported by Dick’s Sporting Goods as customers returned to the chain’s physical stores

28%: Share of U.S. consumers who use smartphones to navigate brick-and-mortar shopping trips

⅔: Portion of shoppers who say they want a personalized online shopping experience