Amazon Beefs Up Cross Border Capabilities

Amazon announced news on Tuesday (April 17) that it launched an “International Shopping” experience within the Amazon Shopping App, enabling customers in global markets to browse and shop for more than 45 million products that can be shipped from the U.S.

In a press release, the online retailer said the new shopping experience is now available on mobile browsers and mobile apps within Amazon’s Shopping App for iOS and Android devices. The International Shopping service offers consumers the ability to shop in five languages, including English, Spanish, Simplified Chinese, German and Brazilian Portuguese. Customers can use 25 different currencies, including the Uruguayan Peso, Amazon said in the press release.

Customers also have the ability to choose different shipping options and delivery speeds depending on how fast they want their packages to arrive from the U.S. “We are always innovating on behalf of our customers, and with today’s launch, we are making the shopping experience on mobile devices even better and more convenient for our customers who live outside the U.S.,” said Samir Kumar, VP of Amazon Exports and Expansion, in the press release announcing the new service. “Customers have been asking for a way to easily find and shop only for products available to be shipped to them. The International Shopping experience solves this customer need and makes it simple to browse, shop and ship more than 45 million products to over a hundred countries around the world.”

Amazon said the International Shopping service displays clear pricing, shipping costs and import duty estimates so customers know exactly what they will be paying for their international products. Amazon noted that it coordinates the courier services for customs clearance for the customers so there are no surprises when they purchase a product or with the delivery of their orders. Customers will be able to browse and shop for products across categories, including electronics, books, clothing, shoes, toys and more.