OpenTable, UrVenue Create Resort Booking Solution

The online restaurant reservation service OpenTable has joined forces with UrVenue to create a resort booking solution, the two companies said on Wednesday (June 2). The platform will be rolled out at three resorts: SAHARA Las Vegas, Resorts World Las Vegas and The Godfrey Hotel & Cabanas Tampa.

“OpenTable, with its vast diner network, powers the resort’s restaurant bookings and operations, while UrVenue offers contactless bookings and operations for all other resort experiences,” the companies said in a news release.

“We’ve always been frustrated about the multiple systems our guests need to use to book the variety of property experiences we have to offer,” said Anthony Olheiser, vice president of food and beverage at SAHARA Las Vegas. “UrVenue’s partnership with OpenTable will make it easy for our staff to upsell and cross-sell, and for guests to book and bundle experiences in a singular transaction, driving guest retention and making for a more expansive and diverse experience at our resort.”

The partnership will allow guests to reserve restaurants, clubs, attractions, recreation and more through a central booking experience and integrated shopping cart.

“Our solutions are made for resorts to simplify and create easy booking processes. We’ve surveyed travelers, and our data has shown they would book multiple activities if resorts had a singular shopping cart experience,” said Deron Pearson, CEO of UrVenue. “Our goal is to fix the broken booking journey that many travelers face, and this partnership is just the beginning.”

The two companies said their solution includes a single booking flow and shopping cart, as well as a guest booking experience that features 3D venue maps, time-based bookings such as restaurant reservations and duration-based bookings such as rentals.

This is not OpenTable’s first venture beyond the world of restaurant reservations. Last year, as the COVID-19 lockdown was beginning, the company announced it would allow customers to schedule grocery shopping appointments.