Limonetik Partners With France’s Utily.fr To Expand Payment Options

Utily.fr is working with international payments and market solutions firm Limonetik and its partner FLOA to help set up a multi-installment payment solution for people looking to move, a press release says.

FLOA is a French startup working in omnichannel payment.

Utily.fr is a moving company and is getting in on the €4 billion moving market, which was yet another change from the pandemic, the release says. The Utily.fr market allows customers to simulate online quotes and compare movers. The company also offers a number of concierge services for individuals and businesses.

“The lockdown was so brutal that many French people chose to move, which explains why our business has really exploded and is now considered ‘essential'”, says 28-year-old Utily.fr founder Mike Dejardin. He added that there are stresses of moving, including the security issues, consistency of pricing, payment terms and itemized quotes.

“In short, customers are mainly blaming movers for a lack of transparency and support,” Dejardin said, according to the release.

But moving can be costly, and so Utily.fr wanted to give users the option to split payments for moving services. The company enlisted Limonetik and FLOA to help out with the process. According to the release, customers can take out a micro credit, and spread payments over multiple installments. Limonetik’s work in automated payments will aid in the process.

Buy now, pay later (BNPL) services have seen more popularity in the past year as customers looked for thrifty options and ways to save. The digital shift from the pandemic, alongside the consumers’ effort to be more mindful of savings, helped BNPL take off. As such, players like PayPal have entered the BNPL arena alongside BNPL stalwarts Afterpay and Affirm.

BNPL has often been used for retail options like fashion, but the recent shift to digital has expanded it and put it into the mainstream spotlight.