Are Retailers Ready For The $1.8T Omnicommerce Opportunity?

[vc_row][vc_column][vc_single_image image=”154199″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][vc_column_text]The PYMNTS.com OmniReadi IndexTM , powered by Vantiv provides a data-driven critique on the supply side of the Omnicommerce ecosystem. With a quantitative analysis of the top 100 retailers across the U.S. which account for almost 50% of total U.S. retail sales, the OmniReadi IndexTM is a definitive guidepost for navigating the global marketplace.[/vc_column_text][vc_single_image image=”154158″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”154161″ img_size=”full” alignment=”center” style=”vc_box_shadow_border”][/vc_column_inner][vc_column_inner width=”2/3″][vc_custom_heading text=”MERCHANT SCORING” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Oswald%3A300%2Cregular%2C700″][vc_separator][vc_column_text]In this report, scores ranged from a (low) score of 25 to a (high) of 78. Overall, the score is a 64, indicating that improvement is needed.

The Index score is based on two key components:

The degree that the online and in-store experience is consistent for consumers, and

If a merchant is adding additional value through mobile – through an app, a mobile website, or a mobile-optimized website.

The lowest score was 25 and the highest was 78 signalling that most merchants are honing their omnicommerce strategy

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We’re a long way from delivering a consistent consumer experience

1 in 10 merchants don’t enable purchasing online

Only 53% of all the merchants surveyed sold products on all three channels: Online, in-store and through an app.

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