Mastercard, vCita Pair To Help SMBs Migrate Online

To help small businesses run in a more digital-first environment, customer relationship management (CRM) company vCita has teamed with Mastercard in Europe to the roll out the Business Unusual platform, according to an announcement.

The offering is described as a full learning and management solution meant for micro and small businesses.

“We are delighted to announce this new partnership with vCita that will enable micro and small business owners to drive efficiency into their businesses at such a critical time,” said Marcus O’Toole, vice president and head of Small Business Segment at Mastercard Europe, in the announcement. “This partnership builds on our desire to become partner of choice for business of all sizes here in Europe and around the world.”

“By partnering with vCita to launch Business Unusual, we are delivering real help for small businesses as they build digital-first capabilities into their operations,” he added. “When small businesses suffer, local economies suffer, and Mastercard is pleased to be supporting these important pillars of our communities in a meaningful way.”

The Business Unusual platform will automate typical administrative tasks into one application. It provides companies with a collection of tools that encompasses eInvoicing, billing, client management, email marketing, online scheduling, and education as well as a learning platform.

The service will be provided to owners of small and micro-companies free for three months from sign up, and it was created to tackle the immediate and longer-haul business needs of local companies as well as entrepreneurs.

In separate news, Mastercard and myPOS, the pan-European FinTech, are collaborating to promote card payment offerings to small and medium-sized businesses (SMBs) across Europe, per news in February.

The strategic tie-up aims to tell more SMBs about the new tools for card acceptance that can meet their budgets and needs.

Small businesses comprise 99 percent of the European economy, yet they have been mostly not able to take card payments because of a lack of affordable card terminals and information regarding available solutions.