Verishop App Feature ‘Shop Party’ Enables Video Shopping With Friends

Verishop is integrating with iOS to enable users to hold video chats while also exploring places to shop, the company announced in a press release Tuesday (Dec 15).

Shop Party, a new app feature, allows consumers to hang out and shop with their friends online, in one place, with Verishop. Users can get together over video chat and see what items others are browsing, the company said in the release. The idea is to make online shopping a more social experience.

“Until now, online shopping has been lonely,” the release stated. “It’s brought the benefits of accessing a wide variety of products with the convenience of being shipped to your door — but it’s stripped out all human connection. With Shop Party, we’re bringing you all three.”

Users can invite up to five friends for a party, setting their own time and date, according to the release. Participants can join a two-way conversation over video or audio chat, and shop at the same time. Partygoers can share their screens, add products to their carts and see what’s in their friends’ carts. They can also check out through the Verishop app, which offers free shipping, free returns, customer care and a best price guarantee.

“Whether it’s holiday shopping with family, getting fashion advice from friends, eliciting apartment decorating help from the design-savvy people in your life, or just hanging out and in need of something to do, go shopping together again with Shop Party,” the release stated.

The Verishop app is a social shopping platform where users can find over 1,000 brands for women and men. Consumers can find clothing and accessories, makeup, skin care, home decor and more.

At the start of 2020, Verishop Co-Founder Cate Khan said in an interview with PYMNTS that the company started offering buy now, pay later (BNPL) payment solutions to its consumers.