Today in Data: Dickies Virtual Fitting Benefits Everyone; Opinions of Affirm Vary; Brands Seek Super App Loyalty Programs

Today in Data, Dickies virtual fitting tool converts more happy customers and reduces the number of returns. Plus, Affirm draws different reactions from investors, consumers and merchants, and brands rely more than ever on loyalty programs through super apps.

Data

120: Number of years VF Corp. has been in business

87%: Share of Dickies customers who say 3Dlook’s digital fitting tool improved their shopping experience

$29B: Amount Square paid to acquire Afterpay

50M: Number of consumers who have used buy now, pay later (BNPL) in the past year

13M: Number of Fetch active users