Visa Launches Stablecoins Advisory Practice for Banks and Businesses

Visa has announced the launch of its Stablecoins Advisory Practice that serves banks, FinTechs, merchants and businesses of all sizes.

The global practice is a value-added service offering by Visa Consulting and Analytics (VCA) and provides actionable insights and recommendations to help clients with things like market fit, strategy and implementation of stablecoins technology, the company said in a Monday (Dec. 15) press release emailed to PYMNTS.

Its offerings include stablecoin training and market trend programs, including a new Visa University course; stablecoin strategy development and market entry planning; use case sizing and go-to-market planning; and technology enablement for stablecoins integration, according to the release.

“Having a comprehensive stablecoins strategy is critical in today’s digital landscape,” Carl Rutstein, global head of Visa Consulting and Analytics at Visa, said in the release. “Clients come to Visa and VCA for guidance because they trust our ability to navigate change, both within payments and beyond.”

The Stablecoins Advisory Practice has been active for several months and has executed more than 20 engagements across the globe, per the release.

One client who worked with VCA, Lauren Morrison, vice president, Payment Products, VyStar Credit Union, said in the release: “The VCA team provided practical insights and tailored recommendations that helped us deepen our understanding of the stablecoin landscape and its potential relevance to our members.”

Matt Freeman, senior vice president, Navy Federal Credit Union, said in the release: “Stablecoins may represent an opportunity to enhance speed and lower cost in payments, so with the support of Visa, we are evaluating how this technology could fit into our broader strategy to deliver meaningful value to our 15 million members worldwide.”

Visa CEO Ryan McInerney wrote in his annual letter to shareholders, released Dec. 9, that stablecoins are next-generation settlement infrastructure. Visa’s roadmap includes stablecoin-linked cards, settlements in stablecoins such as USDC, stablecoin prefunding for cross-border payouts, and pilots that deliver payouts directly to stablecoin wallets, McInerney wrote.

In another recent addition to its offerings, Visa said in August that it launched a Visa Cybersecurity Advisory Practice that uses Visa Consulting and Analytics’ network of consultants, data scientists and product experts from around the world.