Pinterest Snaps Up Video App Vochi to Expand Creator Tools

Pinterest has closed a deal for the acquisition of the video creation and editing app Vochi, intended to give creators more tools to develop quality content, according to a press release on Monday (Dec. 6).

The acquisition is part of Pinterest’s commitment to assist creators in developing content that inspires its users to watch, make, and shop based on the ideas of creators.

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“Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision,” said Bin Liu, head of creators engineering at Pinterest.

Liu added that by working with the team at Vochi, Pinterest’s over 400 million users worldwide will have an extended library of quality content as creators have access to a broader set of video creation tools.

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“The Vochi app gives creators the ability to apply high quality effects based on computer vision on objects in a video instantly,” said Ilya Lesun, CEO and co-founder at Vochi. “These technologies are unique in the industry, and we’re excited to bring them to an even larger audience as a part of the Pinterest team.”

Founded in 2019 in Cyprus by Lesun, Anna Buglakova, Vasily Kasnitsky and Sergey Malyutin, Vochi offers real-time photo and editing tools that are intended to be effortless to use.

“Our ambition is to provide creators with a powerful tool that helps them make outstanding videos much faster, saving them time and energy for more creation and inspiration,” said Buglakova, chief product officer and co-founder at Vochi.

For the time being, the Vochi app will continue operating as a standalone app.

Pinterest was co-founded in Silicon Valley in 2009 by current CEO Ben Silbermann, Evan Sharp and Paul Sciarra.

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