Restaurants Struggle to Cut Through Static on Voice Ordering

As restaurants look to remove friction from the ordering process, many are rolling out increasingly intuitive mobile ordering options, but voice commerce has been slow to take hold.

By the Numbers

According to findings from the 2022 edition of PYMNTS’ Restaurant Readiness Index, created in collaboration with Paytronix, which draws from a survey of more than 500 managers of quick-service restaurants (QSRs) and full-service restaurants (FSRs) across the country, just 10% of restaurants offered voice-activated device ordering capabilities, as of April. That share is up from 7% in September 2021.

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The Data in Action

Third parties can play a role in boosting the availability of the technology. In May, for instance, Uber Eats announced an integration with Google Assistant to enable voice ordering.

“Just say ‘OK Google,’ and ask your phone to order a meal from a restaurant on Uber Eats,” Uber CEO Dara Khosrowshahi wrote in a May blog post. “Voice Ordering will start rolling out globally in English this summer with more languages to come.”

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