Procure-To-Pay Firm Vroozi Names CEO

Procure-to-pay company Vroozi has named its new chief executive officer.

Gregg Parise will take up the position, the company announced Thursday (Feb. 9), and joins the company from his former position as CEO at Events.com, according to reports. Parise will help Vroozi focus on “innovation, culture and elevating its purchasing suite,” the firm said in its announcement, and will make revenue growth a top priority.

Vroozi’s former CEO, Steve Olds, will reportedly stay with the company as president and chairman.

The new CEO takes the position as the company plans international expansion. Last year, Vroozi raised $4 million in growth equity from Ally Holdings and revealed that the funds will be used to help propel the U.S. company into Europe.

“Vroozi continues to grow its top line by more than 100 percent, and additional investment enables Vroozi to further accelerate its rapid expansion and to set another record year of growth,” said Olds in a statement at the time. “The global demand for Vroozi’s platform is growing exponentially. In the last 12 months, we saw mid-market companies to Fortune 500 enterprises across different industries becoming Vroozi customers.”

Vroozi spoke with PYMNTS last year to discuss the eProcurement space and explained the increasing demand for mobile-friendly, easy and B2C-like procurement experiences. According to Ivy Montgomery, VP of marketing and partners, the company will focus on strengthening its data analytics and artificial intelligence capabilities, looking at Google — which learns buyer profiles, habits and patterns — to help make corporate eProcurement a painless process.