MasterPass Reinvents Walmart.com Checkout

Walmart ended the year by announcing Walmart Pay. It’s starting the year with a big move to reinvent the way its customers can pay online.

MasterCard will announce this morning that the world’s largest retailer will accept MasterCard’s digital checkout option, MasterPass. MasterPass, MasterCard’s tokenized online checkout option reduces consumer friction at online checkout by eliminating the need to enter payment credentials and personal information for each purchase on its U.S. properties. Instead, customers can simply click the “Buy With MasterPass” button.

“We have enjoyed a longstanding business relationship with Walmart and are pleased to expand this into the online and mobile channels through MasterPass,” said Michael Cyr, group executive of U.S. Market Development for MasterCard. “With MasterPass, consumers can go online, place their order and pay with just a click. The burden of entering delivery and billing information is eliminated, further enhancing the Walmart online customer experience.”

MasterPass is accepted at more than 250,000 merchants across 24 countries. MasterCard announced in May that it was integrating its tokenized checkout experience within its MasterPass digital wallet. Leveraging the MasterCard Digital Enablement Service (MDES) — which allows issuers and merchants to manage tokenization and digitization for security for every transaction — the tokenized MasterPass wallet gives consumers the freedom to shop more securely online or in-app from any connected device.

What’s not known quite yet is if MasterPass’ acceptance on Walmart.com will enable customers to skip the customer registration process for the Walmart app, which is another potential consumer friction point. It’s also not known if it will work as part of Walmart Pay, but Walmart SVP Daniel Eckert left that door open when Walmart Pay was announced last month and said they would consider enabling “third party mobile wallets” if consumer demand supported it.