Walmart’s Vudu App Unveils ‘Disc-To-Digital’ Feature

Walmart’s streaming video platform Vudu announced the launch of a mobile service that will convert physical movies to digital for just $2 each.

Vudu’s Mobile Disc-to-Digital feature is now available for nearly 8,000 movies with a scan via the Vudu mobile app. After scanning the barcode on the physical disc case, the movies can converted to SD or HDX and be viewed on a range of Vudu-enabled devices, including televisions, Blu-ray disc players, gaming consoles, streaming players, and phones and tablets with the Vudu app.

“The average movie collector owns nearly 100 DVDs and Blu-rays. We know these customers have invested a lot into building their physical movie collections,” Jeremy Verba, GM of Vudu, said in a statement. “As more and more customers create digital libraries, we are constantly looking for ways to help them unlock additional value from the movies they already own.”

Vudu confirmed that additional titles will be added to the Mobile Disc-to-Digital service, which works on iPhones and Android devices.

Converting a DVD to SD or a Blu-ray disc to HDX will cost $2, but users can upgrade DVDs to HDX for $5 per title. Every Vudu user will receive a free mobile conversion the first time the try out the service.

“Like Walmart, at Vudu we’re always striving to save our customers time and money,” Verba added. “Our Mobile Disc-to-Digital service is a key part of Vudu’s broader effort to make digital entertainment access simple and convenient.”