Meta and Essilorluxottica Bet on $299 Smart Glasses

Meta and EssilorLuxottica have launched a new collection of artificial intelligence (AI) glasses called Meta Glasses that is designed to be accessible to a broader audience than the Ray-Ban Meta, Oakley Meta, Meta Ray-Ban Display and Ray-Ban Meta Optics AI glasses the companies already offer.

The new Meta Glasses start at $299, Essilor Luxottica said in a Tuesday (June 23) press release.

Meta Glasses went on sale Tuesday in the United States, Canada, the United Kingdom, France, Italy, Germany, Spain and other European markets. The AI glasses will expand to more markets later in the year, according to the release.

EssilorLuxottica Chairman and CEO Francesco Milleri said in the release: “While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company-branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives.”

In its own announcement of the launch, Meta said Meta Glasses are available in three frame styles and 26 lens and color combinations. They are compatible with prescription lenses.

Meta Glasses feature Meta AI powered by Muse Spark, which is the first AI model from Meta Superintelligence Labs, according to the announcement.

Like the company’s other AI glasses, Meta Glasses are equipped with a dedicated action button that launches Meta AI, open-ear speakers, an advanced multi-mic array, the ability to take photos and videos hands-free, and over eight hours of battery life, per the announcement.

Meta CEO Mark Zuckerberg said in Essilor Luxxotica’s press release: “Our partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear. I believe glasses are going to be a main way people access personal superintelligence — and with Meta Glasses, we’re going to make that accessible to a lot more people.”

PYMNTS reported in February 2025 that Meta was among several companies betting on smart glasses to be the next popular connected wearable. The report said that a new wave of smart glasses had emerged and that these AI-powered devices are encased in traditional frames of various styles so users don’t look out of place in public.

It was reported in January that Meta and EssilorLuxottica were considering doubling their capacity to produce Ray-Ban Meta smart glasses from 10 million to 20 million by the end of the year. The report added that if demand continues to grow, they could boost the capacity to 30 million.