Square Revamps Online Retail Store, POS App

Square has two new offerings: the revamped Square Online Store and Square For Retail, introduced in an announcement by the company on Wednesday (March 20).

The two products will “offer sellers the tools to have one cohesive solution to start or grow an omnichannel business,” and will be fully integrated with Weebly, which Square acquired about a year ago.

“The new Square Online Store allows sellers to grow their business in person and online, with a professional eCommerce website and integrated tools including Instagram selling, shipping, in-store pickup, and more,” the company said. “The new product also brings the Square Online Store experience to restaurants, allowing sellers to offer seamless online ordering from their website, customized pickup times across multiple locations, and the option to easily pay ahead for online orders.”

David Rusenko, head of eCommerce at Square, said it’s important to reach customers on a myriad of channels.

“It’s crucial that sellers are able to reach their buyers on any channel, whether in person, online, or in apps,” Rusenko said. “With the new Square Online Store, we’re excited to integrate Weebly technology and bring the Square omnichannel experience to everything from retail businesses to restaurants.”

Point-of-sale (POS) app Square for Retail has been optimized for and redesigned with retailers in mind. Aspiring online business owners now have the ability to make a website and connect it easily to their Square Online Store and sync items, prices, and data.

“Sellers that use Square for Retail and Square Online Store can also enable their customers to easily shop online and pick up their purchases in store, a feature typically only available to larger retailers,” the company said. “Finally, the Retail point-of-sale app has been redesigned to make managing online orders alongside a brick-and-mortar store quick and intuitive.”

Brian Smith, director of retail operations at K. Hall Studio in St. Louis, said Square for Retail has been instrumental to his business.

“The new Square for Retail has been a home run product and has saved our business a lot of time and effort,” he said. “We love the inventory management and multiple location features because it makes it extremely easy to run our business from anywhere.”