Wearables Startup Whoop Acquires Sports Tech Firm Push

Three days after reaching a valuation of $3.6 billion, the wearables firm Whoop announced it had acquired Push, a Toronto-based sports technology startup.

Whoop said Thursday (Sept. 2) that the two companies share the same foundation of sports science and physiological research and “focus on delivering personalized data, actionable insights and demonstrable health improvements.”

Whoop announced Aug. 30 it had reached a valuation of $3.6 billion following a $200 million Series F funding round led by SoftBank’s Vision Fund.

Read more: Wearables Startup Whoop Notches $200M At $3.6B Valuation

Push’s sensor can record velocity-based training data from multiple points on the body to help examine weightlifting performance using metrics like speed, force and acceleration. The Toronto-based company works with hundreds of sports teams worldwide, as well as Olympic athletes and military teams.

The Boston-based Whoop offers a digital coach to help people reach fitness goals. The program is available round the clock and used by professional athletes such as Kansas City Chiefs quarterback and two-time NFL Super Bowl champ Patrick Mahomes and NBA Los Angeles Lakers MVP LeBron James, among others. It is also the official wearable of the NFL Players Association.

“Many of the members and organizations we serve have long asked for additional insight into the physiological impact of weightlifting and functional fitness,” said Will Ahmed, WHOOP’s founder and CEO. “The integration of PUSH’s industry-leading strength-training technology into our platform will allow WHOOP to provide even deeper insight into how these activities impact the human body.”

The company says its acquisition of Push — a cash and stock transaction — will give it a more enhanced, robust hardware, software and analytics systems to provide detailed feedback on training and wellness.

“Our team has been dedicated to creating cutting-edge technology solutions to help athletes at all levels reach their goals and push human performance forward,” said Rami Alhamad, PUSH founder and chief product officer. “We are thrilled to join WHOOP and offer our customers a more complete picture of their training.”