Williams Sonoma Adds Kitchen Items to B2B Program

Home retailer Williams Sonoma has added a new commercial grade kitchen offering to its B2B program.

This new offering is a curation of more than 2,000 existing products that have passed the company’s in-house Contract and Commercial Grade testing protocols, which simulate the rigors of use in commercial and hospitality environments, Williams Sonoma said Thursday (Nov. 3) in a press release.

“We know Williams Sonoma and Williams Sonoma Home products are best-in-class, and we are proud to be able to offer commercial and contract certification to provide an additional assurance of the quality and durability our brands are known for,” Williams Sonoma President Felix Carbullido said in the release.”

This new offering joins the assortment of contract grade furniture and custom product solutions that the company already provides to B2B customers, according to the release.

The B2B products are available for purchase on the brand’s website, in stores and through the company’s specialized B2B teams, the release stated.

The range of commercial grade kitchen products includes electrics, cutlery, cookware, bakeware and dinnerware, and is available to both commercial and residential customers, per the release.

“Our commercial kitchen offering allows us to engage with new and existing B2B customers as well as service the needs of our hospitality partners and home chef customers on any project,” Carbullido said in the release.

During an earnings call in May, Williams-Sonoma reported that its non-core B2B business accounted for only about 13% of the company’s total revenue, but the unit’s 53% growth rate and $250 million contribution at the time did not go unnoticed.

Williams-Sonoma CEO Laura Alber said during the May 25 call that the addition of commercial clients was not only adding access to new customers, geographies and industries but presented “exciting opportunities” to deliver solutions for underserved markets like the hospitality industry.

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