Trump Family Crypto Company Looks to Sell Payments Firm

A payments company owned by Trump family cryptocurrency firm World Liberty Financial is up for sale, The Wall Street Journal reported Wednesday (July 8).

AI Financial is in discussions to sell its core business to blockchain technology company Perpetuals.com, according to the report, which cited a corporate filing.

Perpetuals announced Tuesday (July 7) that it signed a non-binding term sheet to explore a sale.

“No decisions have been made while we evaluate how this potential transaction could further fuel Perpetuals’s growth and complement our product roadmap,” Perpetuals.com Chief Strategy Officer Matthew Nicoletti said in a statement.

The price being discussed is for up to $15 million, according to the report. President Donald Trump’s family’s company purchased control of AI Financial, then known as Alt5 Sigma, last year for $750 million.

The possible sale is a reversal for a company that the Trump family’s World Liberty Financial had touted as critical to its plans to become a serious industry player, using dollar-based stablecoins to build an international payments business, the report said.

Instead, AI Financial has provided the Trumps with more than half a billion dollars, while investors have lost out, according to the report. Last week, President Donald Trump revealed he had earned more than $1.4 billion during 2025 from his crypto ventures.

World Liberty bought a majority stake in AI Financial in August using its own cryptocurrency. The payments company then raised another $750 million from investors to buy more of World Liberty’s WLFI digital tokens, the report said.

However, those tokens have since lost 70% of their value, with investors seeing their shares in AI Financial plunge more than 90%, giving the company a market value of $80 million, according to the report. Selling the company’s payments subsidiary would rob AI Financial of its only revenue-generating business, which took in $25 million last year.

Meanwhile, crypto payments have evolved from their early promise of quicker, cheaper and borderless transactions.

“The reality of that earlier era, as merchants quickly discovered, was anything but,” PYMNTS reported in April. “Fragmented blockchains, volatile assets, inconsistent user experiences and opaque settlement processes turned what was supposed to be a next-generation checkout feature into an operational burden.”

However, the trajectory of crypto payments is now aligning “with the broader evolution of financial infrastructure,” according to the report.