Wynd Lands $37.1M For POS Solution

Wynd, the French startup developing a Software-as-a-Service solution to replace point of sale, has raised $31.7 million in venture funding.

According to a report, the Series B round was led by Sodexo Ventures and Orange Digital Ventures. Bpifrance also participated in the latest round of fundraising. Wynd is going after the restaurant chains with its services and has landed big-name clients, including Carrefour, Galeries Lafayette, Quick, Sodexo, Eiffage, Total and Monceau Fleurs, among others, according to the report.

Wynd is modular, which means its service can manage some or all of the point-of-sale tasks for restaurants. For example, Wynd can be designed for both the physical stores and online so that the inventory can be in one place and accept orders from all the different channels. Wynd can also set up electronic wallets, and its service integrates with CRM. With Wynd, a client could see their customer’s profile when they purchase something and can know if the customer is a frequent one.

Wynd told TechCrunch that lots of clients start out with something small at first and then add on modules as they go along. Wynd charges €30–€300 per point of sale per month depending on the client’s configuration. Wynd doesn’t actually process the payments, opting to instead focus on the point of sale. What may be attractive to some merchants is that the point of sale can be managed from multiple devices, including a smartphone and tablet. Wynd said in the report the round of funding will be used to hire more staff and then expand internationally, opening offices in the U.K. and Dubai. It could expand into other international markets in the future, noted the report.