X-Border Commerce Enabler Flow Sees $13M Series A

Cross-border commerce solution provider Flow recently announced the close of a $13 million Series A investment from Bain Capital Ventures.

Founded in 2015, Flow provides a cloud-based software solution that leverages artificial intelligence and virtualization technology to enable cross-border commerce for brands and retailers by automating end-to-end workflows across pricing, translation, landed cost, payments and logistics.

Flow’s solution works to address key requirements and issues for brands and retailers who engage in cross-border commerce. The software includes capabilities that enable multi-currency pricing, rapid and optimized shipping, international payment options, clearly defined taxes and duties, as well as ways to enable simple returns.

“As a long-time retail technology investor, it’s rare to find a company like Flow that can have such a pervasive and profound impact on the retail industry,” said Managing Director of Bain Capital Ventures Scott Friend. “Flow has solved one of the most significant challenges facing retailers today — automating the process to eliminate friction for merchants and eliminate uncertainty for consumers when shopping internationally.”

Flow will reportedly use the funds from the recent Series A investment to continue to develop its platform, enabling brands and retailers worldwide to both expand their eCommerce businesses globally and also to further improve the experience of their consumers.

In addition to the recent investment from Bain Capital Ventures, Flow had previously secured funding from a number of notable industry entrepreneurs. In the coming months, Flow expects to be able to announce work with additional brands and retailers.

“We are excited to introduce a revolutionary new approach to international eCommerce,” said Rob Keve, Flow co-founder and CEO. “We are able to deliver the control, flexibility and simplicity that brands and retailers need to provide their international customers with a superior, local user experience. Our technology has fundamentally improved conversion rates of retailers who typically lose customers to the fears and uncertainties of cross-border commerce.”