You Can Now Buy Food With One Click While Watching Amazon Prime

OK, so no show or movie on Amazon Prime is going to be able to let you do this, but Amazon is releasing a series of shows about Japanese food that will allow viewers to buy featured food products with a single click while they watch, according to The Verge.

These shows will be exclusive to Amazon’s Prime Video streaming service, and users will be able to buy those products through the app after they register their payment and delivery information, which will then be stored in the app. Once that’s done, users can buy the products with a single click exactly as you can currently on Amazon’s website.

The shows will be about 40 minutes in length and will be part of a collaboration with Japanese entertainment conglomerate Yoshimoto Kogyo; the first of the shows is expected to feature the popular Japanese comedic duo of Taka and Toshi, along with foods from their native Hokkaido.

The shows will be available in Japan, as well as some other overseas locations, alongside being exclusively available to Amazon Prime customers in the U.S.

This is just the latest in a series of collaborations between Amazon and Yoshimoto Kogyo. Earlier this year, the two companies announced plans for Yoshimoto Kogyo to produce a variety show exclusively for Prime Video. The show would be based on concepts by Hitoshi Matsumoto, another popular Japanese comedian.