Zebra Concludes Fetch Robotics Acquisition

Front line business firm Zebra Technologies announced Tuesday (Aug. 10) it has completed its acquisition of the cloud-driven autonomous mobile robot (AMR) startup Fetch Robotics.

Fetch’s AMRs have several functions, including “optimized picking in fulfillment centers and distribution centers, just-in-time material delivery in manufacturing facilities and automating manual material movement in any facility,” Zebra said in the announcement.

Based in Illinois, Zebra has clients in retail and eCommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries, working with more than 10,000 partners across 100 countries.

“The acquisition of Fetch Robotics will accelerate our Enterprise Asset Intelligence vision and growth in intelligent industrial automation by embracing new modes of empowering workflows and helping our customers operate more efficiently in increasingly automated, data-powered environments,” Zebra Technologies CEO Anders Gustafsson said last month.

Gustafsson added that the deal would also expand on his firm’s mission of optimizing the supply chain “from the point of production to the point of consumption.”

The company hopes the acquisition will help facilitate Zebra’s expansion in intelligent automation, which fits with the company’s focus on robotics in driving improved efficiency. Zebra says it works to offer seamless integration without warehouses and manufacturers have to upgrade or revamp their infrastructure.

Fetch Robotics CEO Melonee Wise said last month the company is looking forward to the acquisition and advancing the “adoption of flexible automation through AMRs.”

“Together we have the right team with the right technology to provide end-to-end solutions that solve real customer problems,” Wise said at the time. “By helping customers dynamically optimize and holistically orchestrate their fulfillment, distribution, and manufacturing operations, together we help enable their ability to stay ahead of growing demand, minimize delivery times and address shrinking labor pools.”

Learn more: Zebra Plans Fetch Acquisition To Further On-Demand Automation