Toyota Brings Car Sharing To Hawaii

Toyota has announced that it is offering a car share service for residents and visitors in Honolulu, Hawaii.

The new mobility solution called Hui — a round-trip, station-based car share service — is operated by Servco Pacific (Servco), Toyota’s distributor in Hawaii. The service utilizes Toyota’s global Mobility Service Platform (MSPF) and an app developed by Toyota Connected North America (TCNA), the company’s global technology strategy business unit.

“We’re really excited about Hui because it’s a game-changing way to offer car sharing,” Zack Hicks, chief executive officer and president of TCNA, and chief digital officer of Toyota Motor North America, said in a press release. “The program is simple to use and more convenient than a traditional car rental service — plus typical add-ons like gas and insurance are included in the reservation cost. And thanks to Servco’s strong relationships with consumers and extensive knowledge of this market, Hui will be the most accessible car share service in Honolulu by far.”

Hui offers customers a choice of 70 Toyota and Lexus vehicles for reservation through the mobile app (for iOS and Android devices). The vehicles currently offered include the Toyota Prius, Prius Prime, Camry XSE, as well as Lexus RX 350 and RX F Sport vehicles — all parked in marked, reserved stalls for easy pick-up and drop-off at locations throughout Honolulu.

The app offers a variety of fleet management tools, as well as driver identification, authentication and payment management. Hui vehicles are even equipped with Toyota’s Smart Key Box, which generates a digital key that allows users to lock and unlock, as well as start vehicles, via their smartphone.

“Hui is the most innovative car share service to hit the Hawaii market and marks a significant milestone for both Servco and Toyota,” said Mark Fukunaga, chief executive officer of Servco. “Hui provides a new option for Honolulu residents and visitors looking for vehicle access while complementing other existing mobility services such as bike share, ride share and public transportation, and we are excited for consumers to utilize the technology.”