ZoodPay Integrates BNPL Into Iraqi Retail and eCommerce Company Shopini

ZoodPay, a Swiss buy now, pay later (BNPL) solution, Wednesday (June 29) announced a deal with Shopini, an Iraqi retailer and eCommerce company.

Under the agreement, ZoodPay’s four-installment BNPL offering will be available in online and offline Shopini settings. Those include, according to the release: “one of the major online marketplaces in Iraq;” a network of stores in 16 of Iraq’s 18 governing regions; a “hypermarket” in Al Bazra; and brick-and-mortar retail operations across Iraq.

Customers using ZoodPay will take advantage of a simple process at checkout made easy because ZoodPay’s API will be folded into Shopini’s payment platform, according to the announcement. ZoodPay said in marketing materials that it increases the average shopper’s spend on any given trip by 30%. The company also offers Zoodmall, a shopping app with 30,000 merchants offering 7 million products. And it soon will release an e-logistics offering, according to the company’s website.

ZoodPay parent company OrientSwiss said on its website that ZoodPay has 10 million users in a service area of 300 million people across Pakistan, Iraq, Uzbekistan, Jordan, Lebanon and Kazakhstan.

The latest market the company entered was Pakistan, which ZoodPay penetrated just a month ago with its acquisition of Karachi-based Tez Financial Service, which operates in more than 160 cities. Pakistan’s government licensed Tez as a non-bank financial services company.

See also: FinTech ZoodPay Acquires Tez Financial Services

And in March, ZoodPay announced a deal with Network International to provide BNPL services in Jordan.

See more: ZoodPay, Network International Collab on BNPL Solutions in Jordan

ZoodPay conducted its seed financing round in 2019, a Series A round in 2020 and a Series B round in 2021, according to Crunchbase, which put the latter two rounds at $10 million and $38 million.