Somewhere between the last peppermint latte and the first “dry January” seltzer, the consumer psyche performs an elegant pivot: from recovering to romancing. Valentine’s Day is the annual reminder that love may be priceless, but the surrounding ecosystem is extremely price-discoverable, highly shoppable and increasingly optimized for impulse purchases made at 11:47 p.m. with next-day delivery and a … Continue reading Drones, Diamonds and the Ultra-Extravagant Impulse Buy