Today In Data

Today in Data: Shifting Grocery Aisles

Grocery stores. It’s the last frontier of change in today’s digitally driven retail world, and the industry is starting to shift strategies.

One of the major stories of the year that’s had arguably one of the largest impacts on the grocery industry is Amazon’s $13.7-billion acquisition of Whole Foods. As we have yet to see just how far Amazon will incorporate its technology or innovation into Whole Foods, we have seen the eCommerce giant dip its toes into the grocery world with its cashierless Amazon Go stores.

By opening up physical brick-and-mortar stores, Amazon may be on to something. Gallup’s latest Consumption Habits survey is showing now that most consumers do not in fact shop online for groceries. This doesn’t mean that there has not been an effect on the way consumers shop for groceries while in the store itself. Walmart is expanding its Scan & Go mobile app through which consumers can scan items as they shop in the store and make payments without visiting a cashier, and Wegmans is expanding its home delivery service.

Here are the numbers:

86 percent | Amount of U.S. adults shopping in brick-and-mortar stores weekly for groceries in 2016

83 percent | Amount of U.S. adults shopping in brick-and-mortar stores weekly for groceries

13 percent | Amount of markup on Wegmans items being delivered through its new offering

10 | Number of new Scan & Go locations to be launched for Walmart, bringing its total up to 22 stores

4 percent | Amount of U.S. adults shopping online weekly for groceries


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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