The magic moment in commerce is when the customer sees it – and wants to buy it. The moment of inspiration when if that “buy button” is near enough at hand, the customer is going to convert. Sounds simple – but it’s not always easy to pull off. Inspiring a customer is not easy work to start with, and sometimes those charged with protecting consumer interests get a weirdly upside-down perspective on the issue – and they start giving consumers what they think they should want instead of what they actually do want. Sometimes it’s about inventing a new, more digital experience for customers to want. And sometimes it’s about knowing one’s customer base and integrating for the future to avoid the risk of being stuck in the past.
$2.19 billion: Valuation attached to China’s Baby Tree platform after Alibaba’s investment.
$2 billion: The amount of deposits Canada’s first digital bank EQ has taken in since its founding in 2016.
$1 million: What a NYC taxi medallion cost in 2015. Today, they auction for around $175,000.
51 percent: Share of millennials who are more willing to purchase from brands that offer a strong mobile experience.
.25 percent: Share of Overstock.com’s sales that are actually done in bitcoin (or another cryptocurrency).