Waste Not, Want Not In Fierce Competition
Efficiency is key in payments and commerce these days, which can make all the times where wastefulness wins out a bit surprising. It might be waste in the form of physical goods lost or data disappearing into the ether. It might be about wasting customer goodwill by making it too complicated for them to make a purchase online. Or it might be wasting an opportunity by not seeing it coming in advance. In the digital age, there’s no room for willful waste, as now more than ever, it brings woeful want in its wake.
