Digital Approaches Fuel Innovation For Clothing Retailers, Restaurants 

Nike D2C

Nike has long been developing a digital-first, direct-to-consumer (D2C) presence long before COVID-19 hit, and that investment paid off in the firm’s fiscal Q2. In investments, social media-focused attire reseller Poshmark recently filed for an initial public offering, hoping to catch an IPO wave that saw massive first-day increases for DoorDash and Airbnb. And in dining, quick-service restaurants (QSRs) are working to upgrade their digital channels and are entering into digital-only offerings. All this, Today in Data.

 

Today in Data

Data:

78M: Number of consumers who want access to rewards programs via mobile apps.

27: Average number of minutes that active users spent per day on the Poshmark site in 2019.

$11.2B: Nike’s reported fiscal Q2 revenues, up 9% from the $10.3B in the same period last year.

9%: Average sales reductions that the biggest U.S. QSRs saw in October compared to the same month in 2019.

6.2M: Number of active buyers on the Poshmark site as of Sept. 30.