As retailers scramble to capture the digital shift, it’s easy for some overlooked details, such as unanswered customer complaints, to harm their brands. To prevent this, a new category is emerging around the area of online reputation management, with a luxury automaker among the latest brands to embrace the technology. In payment methods, a shift to contactless is underway, and the stage is set for consumers to embrace mobile wallets more widely. All this, Today in Data.
70%: Approximate share of car buyers who check online reviews before contacting a dealer.
50%: Share of U.S. consumers who made at least four contactless payments in April.
45%: Share of merchants that have begun adopting mobile wallets or contactless security.
40%: Portion of U.S. consumers who have at least one contactless card.
2%: Amount of additional rewards the Apple Card pays if cardholders conduct transactions using Apple Pay.