The Value-Added Path To Bringing In Consumers

The Value-Added Path To Bringing In Consumers

While there are many ways to go about answering the question of what consumers want, the simplest answer can be offered in a single word: more. They want more rewards offerings, and they want more richly embedded mobile choices from financial services providers. Doing more often means giving more – in the form of free trials, personal service and better error-proofing when things occasionally go wrong. Because in the new world of digital everything, doing a lot more often ends up being just enough to keep customers satisfied and returning regularly.

Data:

291M: Total credit union membership as of October 2020.

150M: Number of active users of Google Pay, available in 30 countries.

43%: Share of restaurant customers who use loyalty and rewards programs.

40%: Share of subscription merchants offering free trials to users as of Q4 2020.

30%: Share of utility bills that have an error that needs to be addressed.