The Year Of D2C Brands And Digital Technologies

Green Goo and Spiceology are among the direct-to-consumer (D2C) brands that were on the rise this year. In acquisitions, FedEx Corp. said it has completed its previously announced purchase of eCommerce membership company ShopRunner. And in banking, credit unions (CUs) were forced to speed up their efforts to implement digital technologies after stay-at-home and social distancing protocols amid the pandemic provided them with little choice. All this, Today in Data.


2008: Year family-operated company Green Goo was formed.

100: Minimum number of brands and retailers linked to shoppers by ShopRunner.

89%: Share of CU executives who expected credit card processing products to be more profitable than those for debit cards before the pandemic began.

26%: Portion of small CUs that were interested in developing new virtual card offerings.

$4.7M: Amount of funding Spiceology has received this year.