Planet Fitness added new members last quarter as consumers look to get back in the game. In recurring payments, upscale fitness equipment maker Peloton reported that the ranks of its connected fitness subscribers have surged. And in eCommerce, recent research indicates that consumers’ perceptions of merchant trustworthiness determine the arc of shopping behaviors, from the sharing of personal information to their choice of merchant. All this, Today in Data.
Data:
600K: Number of new members Planet Fitness added last quarter.
84%: Share of shoppers who want small merchants to do whatever it takes to protect their data.
61%: Portion of bridge millennials willing to forgo extra data protection with trusted merchants.
$25B: Peloton’s approximate market value.
$1.26B: Peloton’s revenues for the third quarter.
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