Cyber Monday represents the first real test for the metaverse. Plus, why product drops are so important to Gen Z shoppers and direct-to-consumer brands, and Walmart is feeling the pressure from Amazon after the latter dominated again on Black Friday.
Data:
71%; 41%: Share of Black Friday shoppers who used Amazon and Walmart, respectively, for their purchases.
13%: Difference between online and in-store Black Friday shoppers.
$800B: Projected value of the metaverse by 2024.
70: Number of new product releases every day on TheDrop.
47%: Share of product drop participants who are very or extremely interested in doing it again within the next year.
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