Rent the Runway Expanding Focus, Going Limited for Loyalty, the Curated Home Ecosystem

By PYMNTS | December 10, 2021

Retail brands see themselves capturing consumers’ interest with limited-edition offerings. Plus, Restoration Hardware prioritizes the curated home ecosystem for 2022, and Rent the Runway says it sees growth opportunities beyond the fashion sector.

Data:

$1B: Restoration Hardware’s Q3 revenue, up 19% from 2020 and 40% from 2019.

91%: Share of women who have purchased or would purchase secondhand clothing.

56%: Portion of women who expect to subscribe to fashion within five years.

21%: Share of consumers who have recently participated in product drops.

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72%: Share of Gen Z and millennial shoppers who say product drops increase their brand loyalty.

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