Today in data, as retailers report higher in-store sales, consumers say they prefer tailored online shopping experiences.
Data
$1.05B: First quarter sales by Urban Outfitters, which reports a dip in eCommerce shopping and a rise in in-store traffic
9%: Drop in eCommerce sales from 2021 reported by Dick’s Sporting Goods as customers returned to the chain’s physical stores
28%: Share of U.S. consumers who use smartphones to navigate brick-and-mortar shopping trips
⅔: Portion of shoppers who say they want a personalized online shopping experience
