Today in data, new research shows a majority of consumers have at least one relationship — rewards card, subscription, etc. — with a merchant.
Data
166M: Number of Americans who have an Amazon Prime subscription
80%: Share of millennial consumers who say they are likely to buy more from brands with whom they have relationships
79%: Portion of consumers taking part in at least one retail membership, subscription, or loyalty program
9 in 10: Number of consumers who are likely to purchase more from brands they believe understand their buying preferences
⅓: Share of American diners who use loyalty programs each month
