Rewards in Real-Time, Mobile is Making Its Move

They’re “sexy.” They’re interesting. And we’re not talking about the short-lived Kardashian prepaid cards.

These are the words Capgemini Principal Deborah Baxley uses to describe mobile rewards programs, which she says get “10 times the normal response rate” of an e-mail or mail campaign. With consumers’ desires for real-time rewards at the point of sale continuing to grow, major banks and issuers may soon need to reassess how their loyalty programs are run.

Yet could mobile eventually be an even more disruptive technology for the payments industry than the Internet was?

It’s one of the questions Baxley and Anand Ramakrishnan, Capgemini’s Head of Business Development and Financial Services, analyze in this exclusive NEXTcast interview, moderated by industry expert David S. Evans. Listen below for their answers, as well as their payments predictions for 2011 and Baxley’s “bold” prediction for the Federal Reserve’s new debit interchange rates.


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Executive Bio: Deborah Baxley, Principal at Capgemini

Deborah Baxley is an international payments consultant, recognized expert in industry, creator of growth strategies for new and existing markets and 30-year IBM veteran with more than 15 years experience consulting to cards and payment companies. She has in-depth experience in mobile payments, credit cards and retail financial services, is widely recognized for insights on the future of retail payments, and frequent keynote speaker and prolific author on topics of mobile, advanced payments and innovations in fraud prevention. (View Deborah’s PYMNTS Innovator Profile)

Executive Bio: Anand Ramakrishnan, Head, Business Development, Financial Services at Capgemini

Anand Ramakrishnan is the head of Business Development for Capgemini Financial Services group in North America.

Anand  has been part of Capgemini Financial Services Group since inception of the Business Unit after the acquisition of Rosemont based Kanbay, Inc by Capgemini in 2007.

Anand was part of the  executive management team at Kanbay for 15 years nurturing it from a startup to taking it public in 2005 and subsequent sale to Capgemini.

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The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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