Roughly 15 percent of all American adults do their web browsing almost exclusively on a mobile device — highlighting the ever-increasing importance of the mobile ecosystem to businesses of all kinds.
That stat is a new one from Pew, which in April estimated that 88 percent of all U.S. adults own a cell phone. From there, Pew discovered that more than half of all cell phone owners are using their devices to surf the web (55 percent of cell phone owners, or 48 percent of all U.S. adults) — and that 17 percent of device owners (again, 15 percent of adults) are doing most of their browsing from mobile.
At least two other factors contribute to the likelihood that a consumer uses their phone for the majority of their web access: income, and education. Pew says consumers with less than $50,000 in household income and without a college degree are significantly more likely to rely on mobile devices for going online.