Last year, a team of engineers left Facebook to build a better shopping platform, combining social and other data with enhanced visual features to improve the consumer experience.

Today, that company is called Leap Commerce, and its Best Decision commerce engine is hoping to revolutionize the way shoppers use mobile to make purchases.

We spoke with Trevor Hughes, Leap’s vice president of marketing, about the specific pain points Leap Commerce is hoping to address; the details behind how Best Decision really works; and how some nifty payments technology could help the company differentiate itself from others in the space.

Last year, a team of engineers left Facebook to build a better shopping platform, combining social and other data with enhanced visual features to improve the consumer experience.

Today, that company is called Leap Commerce, and its Best Decision commerce engine is hoping to revolutionize the way shoppers use mobile to make purchases.

We spoke with Trevor Hughes, Leap’s vice president of marketing, about the specific pain points Leap Commerce is hoping to address; the details behind how Best Decision really works; and how some nifty payments technology could help the company differentiate itself from others in the space.

Listen to the full interview with Leap Commerce’s Trevor Hughes below.

Trevor Hughes
Vice President of Marketing, Leap Commerce

Trevor Hughes has created a career out of founding and growing software startups, as an entrepreneur, technologist and senior executive. At Leap Commerce he has helped establish Best Decision as a key technology innovator in the mobile ecommerce space. He has previously been an executive at a variety of software startups, including CEO of Star Analytics where he raised over $5M in venture investment and grew the company from seed stage to multi-million dollar revenues, Arbor Software, Planitax, and Lotus Development. He has been a mentor and judge for the Clean Tech Open, and has written several technology patents for unique process methodologies. He holds a BS in Computer Science and Software Engineering from the University of Birmingham, UK.