GE Retail Rethinks Synchrony Brand Name

After announcing its new brand name Synchrony and hearing people complain about how much trouble they have pronouncing its name, GE has chosen a new name which it hopes will appeal to everyone.

After attending what insiders are referring to as a “life-changingly meaningful” corporate retreat during which the film “Mr. Banks” was screened, GE Retail’s executive team has officially decided to change the Synchrony name to something more accessible.

“We were tired of people complaining that the word was too hard to say,” one anonymous team member told PYMNTS. “We aimed at unique branding but we mostly just invented a drinking game for our interns. Something had to change, and the team really came together last week”

The time for that change is now, apparently. From here on out, the brand formerly known and Synchrony will heretofore be called Supercalifragilciousexpediadous.

(Even though the sound of it is something quite atrocious)

“Hey, it’s different, and long, but people know how to say it, thanks to Mary Poppins … and with spell check, whenever people type it, it will self-correct so no need to worry about how to spell it…Also, if you say it loud enough, you’ll always sound precious, and I don’t think you can ask for much more in a brand name.”

Analysts  just shrugged at this announcement, with a majority of them noting “Yeah, it’s been a weird day.”

The above is part of PYMNTS annual April Fools edition and should not be mistaken for serious or factual coverage. This is all in good fun, please don't cite us.



Banks, corporates and even regulators now recognize the imperative to modernize — not just digitize —the infrastructures and workflows that move money and data between businesses domestically and cross-border.

Together with Visa, PYMNTS invites you to a month-long series of livestreamed programs on these issues as they reshape B2B payments. Masters of modernization share insights and answer questions during a mix of intimate fireside chats and vibrant virtual roundtables.

Click to comment