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Kanye West Announces KanPay

Rapper, fashion entrepreneur, fragrance mogul, self-described genius and Kardashian husband Kanye West will soon have another descriptor to add to his title—payments magnate.

“As a modern renaissance man I am always looking for new and innovative ways to expand the Kanye West brand.  I’ve already expanded through the traditional channels and, in consultation with my lovely bride Kimberly, I have decided the time has come to branch out into what has to be the biggest canvas for innovation for entrepreneurs today—payments.”

His wife, celebrity personality Kim Kardashian, looked on approvingly as her husband spoke, responding “What? Oh yeah totally,” when asked about her husband’s newest venture.  Then added, “Hey, didn’t I do something like this after the tape thing.”

Kanye says KanPay, his proprietary payments system, will work to integrate traditional payments systems—principally credit cards like Visa, MasterCard and Discover—into an easy to use mobile wallet that runs on hybrid cloud/NFC system.

What will set KanPay apart, according to West, is the ways it will reward users for engaging in activities that keep their lives “a little more baller.” Rewards will include cash back on Dom Pérignon, Bentley’s and the $120 Kanye West Hip Hop t-shirt.

The above is part of PYMNTS annual April Fools edition and should not be mistaken for serious or factual coverage. This is all in good fun, please don't cite us.

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