Retailers are rapidly adopting generative artificial intelligence to enhance transaction security, customer personalization and forecasting, but many still struggle with weak data foundations, limiting their ability to fully capitalize on the technology. “GenAI Applications in Retail Transaction Analysis: Industry Trends and Insights,” a PYMNTS Intelligence and Fiserv collaboration, explores how leading retailers are leveraging GenAI, the challenges they face in execution and the key strategies that can help businesses turn AI-driven insights into a competitive advantage.
PDF | Inside the March 2025 Report
There’s two sides to the AI coin. Fraudsters use it to create more effective scams, while banks use it to detect and defend against fraudsters, and 83% of banks are considering its adoption for this purpose. As the PYMNTS Intelligence “Generative AI Tracker®” examines, the same capabilities that make AI effective against fraud also present risks that challenge its widespread adoption.
PDF | Inside the June 2024 Report
Although authorized party fraud accounts for only 37% of FIs’ fraud losses in dollars, these types of attacks are the most likely to impact customer satisfaction and retention — something FIs cannot overlook. PYMNTS Intelligence’s latest 29-page report, “Leveraging AI and ML to Thwart Scammers,” a collaboration with Hawk, contains 8 charts of proprietary data examining the role of ML and AI to help keep fraudsters from getting the upper hand
PDF | Inside the May 2024 Report
Chief financial officers are moving rapidly from tentatively exploring generative artificial intelligence to managing it as a core element of finance operations. By the end of 2025, gen AI was no longer confined to pilot programs or isolated analytics use cases. Instead, CFOs report that they are increasingly embedding it...
HTML | Inside the February 2026 Report
As generative AI (gen AI) transforms Americans’ personal and workplace routines, different generations are responding in different ways. Today, 57% of U.S. adults—approximately 149 million consumers—utilize the technology, which creates new content ranging from words and images to video and audio. And while Generation Z may be most familiar with...
HTML | Inside the July 2025 Report
The age of agentic AI is here, and it’s rewriting the rules of financial services. Artificial intelligence (AI) is experiencing a fundamental shift. Once confined to the realms of content generation and isolated automation tasks, AI’s capabilities have advanced beyond its game generative capabilities toward what many industry leaders call...
HTML | Inside the April 2025 Report
