This new system is designed to increase merchant success on Walmart, Amazon and TikTok as AI increases the volume of content and makes it harder to gain attention, the company said Wednesday (Dec. 17) in a news release.
“Retailers are combating algorithmic battles they can’t see, as consumer behavior fluctuates and pricing volatility and regulations on platforms constantly waver,” the release said. “The rise of multi-marketplace selling has only escalated the complexity of managing consistency, compliance, and performance across different ecosystems, making unified AI-driven intelligence a necessity, not a luxury.”
ARI, the release added, is Teikametric’s retail-trained generative AI engine connecting catalog, ads, insights and inventory into one system to monitor retail performance.
This tool is designed to serve as a marketplace strategist that can make decisions around listings, inventory decisions and ad investments.
“Rivalry for online attention is growing rapidly across marketplaces for companies big and small,” said Alasdair McLean-Foreman, Teikametrics founder and CEO. “With our new patent-pending GenAI system, we are equipping brands with the ability to outshine the competition with better content, intelligent insights, and unparalleled advertising performance.”
The launch of ARI comes as retailers around the world are embracing AI in a variety of ways, from Walmart Chile deploying fleets of AI-powered smart carts to Thai supermarket chain Central Food Retail’s launch of an AI shopping assistant called “Tops Chef Bot.”
At the same time, as PYMNTS reported, a study by Bain & Company found that 71% of consumers were unaware they had used generative AI while shopping, even though most had recently shopped at retailers using the technology.
Despite this lack of awareness, customers expressed optimism about AI’s potential, with about half seeing it as transformative. The research found that 41% would feel comfortable using AI tools from brands that they trusted.
“The online shopping experience has been so finely tuned over the past couple of decades that retailers’ near-term generative AI priorities should be about complementing existing shopping habits rather than replacing them,” said Merritt Robinson, Bain’s global head of design, in a news release.
Meanwhile, PYMNTS spoke earlier this year with Sandie Hawkins, president at Teikametrics, who noted that marketplaces like Amazon and emerging social commerce platforms have given brands unprecedented opportunities to reach customers they might never have connected with.
“If you’re not on a marketplace, your brand doesn’t exist to the people shopping there,” Hawkins told PYMNTS CEO Karen Webster, comparing marketplaces to digital malls where visibility can by itself drive sales.
