Shoe manufacturer ECCO has launched new eCommerce and mCommerce services with the Demandware Commerce platform. ECCO products are sold online and in 4,000 branded locations in over 90 countries. The company said the next phase for ECCO is to further expand its multichannel features and utilize Demandware for converging online and offline, offering a rich mobile experience and extending the consumer experience wherever they shop. Consumers will be able to buy online and pick up their purchase in store, as well as access exclusive website merchandise via tablets in store.
“ECCO USA is becoming the center of excellence for our global ecommerce business and we plan to utilize the Demandware Commerce platform to support global rollouts, resulting in faster time- to-market,” said Dana Schwartz, director of marketing and ecommerce for ECCO. “We chose Demandware because we needed a proven and scalable solution with the ability to maximize ecommerce across regions, innovate to meet business needs and maintain global brand consistency for our consumers throughout their various shopping experiences.”